Source: Maritime Journal
South Tyneside College in the UK devised the marketing campaign to help boost the number of new recruits entering the marine industry.
As well as a television advert, the College used press and web-based advertising, direct mail, PR, posters and flyers to get the message out to young people about the benefits of choosing a marine career.
Those interested were invited to attend a marine open day at South Tyneside College last weekend and a record number of people came through the College’s doors. More than three hundred potential recruits attended the event from all over the UK, almost three times as many as last year. Youngsters travelled from as far away as Belfast and Kent.
Potential students got the chance to talk to industry experts, as well as trying out the College’s marine simulation unit to test their sea legs.
Dozens of the marine industry’s top names attended the event to provide company information to interested, potential candidates. Amongst many others, organisations attending the event included Carnival, the Merchant Navy Training Board, Ship Safe Training Group, James Fisher, Maersk, Viking Recruitment, Trinity House, Royal Fleet Auxiliary, Clyde Marine Training and Bibby International.
Head of the Marine College at South Tyneside, Gary Hindmarch, said, ‘We have been overwhelmed at the success of our marine recruitment campaign. Last year’s event attracted 120 people, the highest number for many years, but on Saturday this record was well and truly shattered with a staggering 310 youngsters through our doors. We’re confident that the vast majority of these youngsters will go on to sign up for a maritime career.’
Carnival UK was one of the companies attending the event. Assistant manager, Debbie Baldey said, ‘We always attend the College’s Marine Open Day as it is an excellent opportunity to promote our company at the same time as looking for new potential employees. This year’s event was extremely busy and well worth attending. The quality of potential candidates was very high and we had a steady flow of interested visitors throughout the day.’
South Tyneside College in the UK devised the marketing campaign to help boost the number of new recruits entering the marine industry.
As well as a television advert, the College used press and web-based advertising, direct mail, PR, posters and flyers to get the message out to young people about the benefits of choosing a marine career.
Those interested were invited to attend a marine open day at South Tyneside College last weekend and a record number of people came through the College’s doors. More than three hundred potential recruits attended the event from all over the UK, almost three times as many as last year. Youngsters travelled from as far away as Belfast and Kent.
Potential students got the chance to talk to industry experts, as well as trying out the College’s marine simulation unit to test their sea legs.
Dozens of the marine industry’s top names attended the event to provide company information to interested, potential candidates. Amongst many others, organisations attending the event included Carnival, the Merchant Navy Training Board, Ship Safe Training Group, James Fisher, Maersk, Viking Recruitment, Trinity House, Royal Fleet Auxiliary, Clyde Marine Training and Bibby International.
Head of the Marine College at South Tyneside, Gary Hindmarch, said, ‘We have been overwhelmed at the success of our marine recruitment campaign. Last year’s event attracted 120 people, the highest number for many years, but on Saturday this record was well and truly shattered with a staggering 310 youngsters through our doors. We’re confident that the vast majority of these youngsters will go on to sign up for a maritime career.’
Carnival UK was one of the companies attending the event. Assistant manager, Debbie Baldey said, ‘We always attend the College’s Marine Open Day as it is an excellent opportunity to promote our company at the same time as looking for new potential employees. This year’s event was extremely busy and well worth attending. The quality of potential candidates was very high and we had a steady flow of interested visitors throughout the day.’
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